Successful fundraisers have 4 common traits

  1. A powerful story: People think in stories. Tell the who, what, and why. Who is the fundraiser for? What are / were they like? What happened? Where is the beneficiary located? How will the funds be used? What is your relation to the beneficiary? And so forth. Don’t worry about the form and structure – just tell your story in natural manner. Break it up in multiple paragraphs, as it will be easier to read.
  1. Telling your story honestly: Answer basic questions any reader would have, such as who the fundraiser is for; what happened; where, when, and why it’s important to you; how you know the organizer or beneficiary; and how the funds will be used.
  1. Including a breakdown of the costs that comprise the goal.
  1. Supporting documents: Adding videos, high quality images and supporting documents explaining the need.

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